You suck.

There seems to be a trend of these annoying interactive ads appearing on the internets and it's doing my nut.

I, like most people, enjoy reading peoples stupid and funny Facebook posts, and Lamebook.com is one of the better sites for doing such. However, they (or more likely their ad network) are now serving up these interactive monstrosities.

There's a number of things ball-bustingly annoying about them;

1. Sound. Sound on the web is disruptive. Remember the days of the Midi file embedded on the page? Well, these days having sound on a website is considered a bit of a faux pas, but do you know what's worse? Sound you can't turn off. And these adverts have that by the bucket, see this as an example and try and turn the damn sound off;
   http://c3.openx.org/f8271906a7dde2c07e0ec79cd010ca50.swf
2. The whole concept of them is flawed. I already don't particularly want to be looking at your advert already (for a number of reasons, usually because it doesn't apply), but now forcibly making me find it on the page and use it is just pissing me off for no good reason. More often than not I don't ignore ads because they're there, I ignore them because they aren't relevant, and no amount of soothing voiceover work will make me change my mind.

Ad producers are always looking for new ways of encouraging engagement, and this seems like a logical (if horrific) step. But I think that the people placing these ads on their sites should think long and hard about what they're doing.

Back to my example of Lamebook, where I would quite happily spend an hour or so a day perusing their content (and in doing so looking at their advertising), if one of these ads comes on, I'm off the site in a flash, and unlikely to return for a day or so, hoping that the ad will have gone away.

Net result = Strepsils and E45 cream have a bad reputation in my head, and Lamebook loses out on page impressions.

So, was it all worth it?